


You’ll also learn how to make an Instagram Story video that gets people to engage. Keep reading for a few tips on how to do this.īut first, let’s take a look at how to make either format work for you. → Pro tip: As a rule of thumb, the longer the story sequence, the more you'll need to incentivize users to continue watching. It ultimately depends on the type of content you're looking to post and how well you can capture and hold the viewer's interest.

Long and short Stories can both work well. Credit: Instagram Is it better to use long videos or short videos? Instagram has a new native editing feature that lets you trim videos to the desired length.

And since you're starting with a single video, your sequence will still maintain a sense of continuity, even though it's broken into separate parts. If you want to post longer videos from your camera roll to Stories, but they exceed the 15 second limit, Instagram automatically splits the first minute of your video into 4 x 15-second story cards.Īs long as the video is less than a minute, you're fine. If you're starting with a video that's longer than 15 seconds, and you want to post it to your Stories, you have two options: Option 1 How to edit the length of an Instagram Story video And Feed video ads can last up to 60 seconds. Instagram Video ads: Story ads can last between 5-15 seconds.Verified accounts or accounts with large followings can upload up to 60-minute videos. Regular accounts can upload video clips between 15 seconds and 10 minutes in length. Video previews on the feed last up to 60 seconds. Instagram Video: As of October 2021, IGTV video and Instagram Feed videos are now one format-Instagram Video.They can also be uploaded in their entirety to your Story or Feed after they've ended. Instagram Live videos: Livestream videos shot from the Instagram app can be up to 4 hours long.Instagram Reels: Reels are Instagram's response to TikTok.Photos in Instagram Stories appear for 7 seconds. Instagram Story videos: The maximum length for an IG Story video is 15 seconds.How do Stories compare to other types of Instagram videos?
